The Responsible Marketing & Communication Cluster focuses on the need to demonstrate that in an era when transparency, authenticity and ethics are at the forefront of public expectations, responsible communication is essential to building long-term trust and brand loyalty.
The need for an intersection between marketing strategies and social responsibility, highlighting how companies can communicate their values and products in a truthful, inclusive and socially conscious way.
There is clearly a growing consumer demand for ethical practices, from environmental sustainability to diversity and inclusion.
The marketing of the future will have to address these concerns, using responsible communication not only to sell products, but also to inspire change and contribute to a more equitable society.
