Faced with the growing scarcity of resources and increased regulatory requirements, the circular economy is emerging as a key strategy for sustainability and business competitiveness. The traditional linear model of "extract, produce, dispose" is exhausted, requiring organizations to transition to regenerative and circular approaches, with a direct impact on business efficiency, innovation and resilience. This webinar will explore the fundamentals of the circular economy and its role in transforming business models. Through practical cases, applicable tools and a current reading of the legal framework, the main benefits and challenges of circularity in value chains will be discussed.