Coca-Cola Project

Bora Jovens is a program created in 2021, in initial partnership with the NGO Help in Action and later complemented by Transformers Movementwith the aim of promoting the training and inclusion of young people who were not in education, training or the job market.

Since its launch, it has impacted more than 2,000 young people, offering development opportunities through three strands: continuous online training, with 30 hours of learning and professional integration; intensive "'Bora Youth On-Tour" trainings, which take the program to local institutions; and "'Bora Youth Hands-On" sessions, an intensive online format that expands the reach and diversity of participants.

The program promotes female entrepreneurship in Portugal through intensive bootcamps, courses and practical modules aimed at women with business ideas or projects in development, offering training in areas such as artificial intelligence, marketing, finance and work-life balance, as well as personalized accompaniment and mentoring. After the bootcamp, participants can apply for dedicated mentoring and consultancy programs, from which 25 projects are selected for support and 3 winners are distinguished per edition. The initiative was born out of the 5by20 global strategy, with the aim of supporting women entrepreneurs, and is now in a new phase of expansion with the launch of the BORA Women Academia, a school dedicated to training women entrepreneurs and executives, with the goal of supporting 500 women as of October this year.